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Sunday, December 16, 2018
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Tag: advertising

People walk past a Dolce & Gabbana store at a shopping complex in Shanghai

Chinese Online Shopping Sites Ditch Dolce & Gabbana in Ad Backlash

By Pei Li and Cate Cadell BEIJING (Reuters)  Chinese e-commerce sites have removed Dolce & Gabbana products amid a spiralling backlash against an advertising campaign that...
A small yacht sails on Sydney Harbour as it passes the Sydney Opera House in Sydney

Aussies Bridle at Horse Race Ad on Sydney Opera House

SYDNEY (Reuters)  A plan to use the sails of the World Heritage-listed Sydney Opera House to promote Australia's richest horse race, despite objections from its...
A man walks past a Google hashtag during an event in New Delhi

In India, Google Races to Parry The Rise of Facebook

By Paresh Dave and Sankalp Phartiyal SAN FRANCISCO/MUMBAI (Reuters)  Google retains only a slight lead over Facebook in the competition for digital ad dollars in the...
A billboard is pictured on the Sunset Strip in Los Angeles

Coming Soon from Netflix: Three Dozen Billboards in Hollywood

By Liana B. Baker and Lisa Richwine NEW YORK and LOS ANGELES (Reuters) Netflix Inc, the streaming video pioneer that revolutionized television, is investing in...
The logo of Google is pictured during the Viva Tech start-up and technology summit in Paris

Google Retires DoubleClick, AdWords Brand Names

By Paresh Dave NEW YORK (Reuters)  Alphabet Inc's Google announced on Wednesday the biggest-ever rebranding of its advertising software, retiring the DoubleClick and AdWords brands to...
The AT&T logo is seen on a monitor on the floor of the New York Stock Exchange (NYSE)

AT&T to Buy Online Ad Exchange Firm AppNexus

By Sonam Rai (Reuters)  AT&T Inc said on Monday it would buy online advertisement exchange company AppNexus Inc, less than a month after the No. 2...
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