Friday, September 21, 2018
Tags Advertising

Tag: advertising

In India, Google Races to Parry The Rise of Facebook

By Paresh Dave and Sankalp Phartiyal SAN FRANCISCO/MUMBAI (Reuters)  Google retains only a slight lead over Facebook in the competition for digital ad dollars in the...

Coming Soon from Netflix: Three Dozen Billboards in Hollywood

By Liana B. Baker and Lisa Richwine NEW YORK and LOS ANGELES (Reuters) Netflix Inc, the streaming video pioneer that revolutionized television, is investing in...

Google Retires DoubleClick, AdWords Brand Names

By Paresh Dave NEW YORK (Reuters)  Alphabet Inc's Google announced on Wednesday the biggest-ever rebranding of its advertising software, retiring the DoubleClick and AdWords brands to...

AT&T to Buy Online Ad Exchange Firm AppNexus

By Sonam Rai (Reuters)  AT&T Inc said on Monday it would buy online advertisement exchange company AppNexus Inc, less than a month after the No. 2...

Facebook Expands Offerings for Video Creators to Cash In on Views

By Paresh Dave SAN FRANCISCO (Reuters) Facebook Inc launched a matchmaking system Tuesday to cultivate partnerships between advertisers and video creators as the world's largest...

AT&T Promises Fewer Ads, Tailored Programing after Merger

By Lisa Richwine LOS ANGELES (Reuters) AT&T Inc is promising fewer commercials, smaller channel bundles and personalized programming now that it has taken over Time...
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