Five months after releasing the doomed Galaxy Note 7 to much fanfare, Samsung revealed what caused its flagship device to go boom not once, but twice
This was Samsung fulfilling its promise to explain exactly what went wrong with the phone. The level of transparency was unusual for a company accustomed to keeping its processes close to the vest. But it was also an important step in making good on another commitment to rebuild buyers’ trust.
During the hourlong press event held in Seoul, South Korea and streamed online, Samsung dove deep into detailed battery technology and slides full of findings from three independent agencies (see below) that Samsung partnered with to investigate everything from battery chemistry and manufacturing procedures to the way Samsung transports phones from factories to warehouses.