Prada Plays with Classic Clothing Cliches to Create Contemporary Looks

97
SHARE
Milan Fashion Week Spring 2019
A model presents a creation at the Prada show during Milan Fashion Week Spring 2019 in Milan, Italy, September 20, 2018. REUTERS/Stefano Rellandini
Advertisement

By Giulia Segreti
MILAN (Reuters)

Italian designer Miuccia Prada played with classic elements to conjure up a clash of “extreme conservatism and a dream of freedom” in her spring-summer 2019 womenswear collection showcased on Thursday

Prada mixed cashmere, polka-dots, chiffon and gold buttons for the outfits as well as reinventing satin headbands to “turn them into something different and fun”.

 

Milan Fashion Week Spring 2019
Models present creations at the Prada show during Milan Fashion Week Spring 2019 in Milan, Italy, September 20, 2018. REUTERS/Stefano Rellandini

 

“I played the rules of classic, with all the conservative cliches you can have …,” Prada told reporters at the end of her catwalk show on the second day of Milan’s fashion week.

The show, paraded to the beat of electronic music, was held in a industrial area dedicated to performances in a part of the group’s contemporary art exhibition space Fondazione Prada.

 

 

The show opened with a look pairing knee-length brown satin shorts with a black blouse and flat bright pink sandals. The shorts and wrap skirts gave way to A-lined dresses with deep plunge necklines worn with T-shirts. The show ended with two black dresses, one with flapping black beads.

One model wore a white and lime green oversize shirt dress embellished with big plastic sequins, paired with flat black college shoes and knee-high sheer stockings. Prada said it was her favorite look of the evening.

 

Milan Fashion Week Spring 2019
A shoe worn by a model is seen during the Prada show during Milan Fashion Week Spring 2019 in Milan, Italy, September 20, 2018. REUTERS/Stefano Rellandini

 

The show was full of whites, browns and beiges and was only temporarily interrupted with touches of acid colors and tie-dye prints representing cities and landscapes on long coats and skirts.

The models carried big leather bags as well as practical smaller bags in the company’s iconic black nylon.

 

Milan Fashion Week Spring 2019
A guest is seen outside the Prada show during Milan Fashion Week Spring 2019 in Milan, Italy, September 20, 2018. REUTERS/Stefano Rellandini

 

The Milan-based but Hong-Kong listed luxury group, jointly run by husband and wife team Miuccia Prada and Patrizio Bertelli, is Italy’s largest fashion company with over 3 billion euros in sales.

In the first half of the year the company reported rising sales, profit and income.

 

Milan Fashion Week Spring 2019
A model presents a creation at the Prada show during Milan Fashion Week Spring 2019 in Milan, Italy, September 20, 2018. REUTERS/Stefano Rellandini

 

The group just relaunched its Linea Rossa – or Red Line – collection, first introduced in 1997.

Unlike the past, when the line’s clothes were purely aimed at sport, the new items, still made of high-performing fabrics, are now designed to blend with parts of the collection.

 

(Reporting by Giulia Segreti; Editing by Alison Williams)

 

Milan Fashion Week Spring 2019
A model presents a creation at the Prada show during Milan Fashion Week Spring 2019 in Milan, Italy, September 20, 2018. REUTERS/Stefano Rellandini

 

Milan Fashion Week Spring 2019
A model presents a creation at the Prada show during Milan Fashion Week Spring 2019 in Milan, Italy, September 20, 2018. REUTERS/Stefano Rellandini

 

Milan Fashion Week Spring 2019
Italian fashion blogger Chiara Ferragni is seen before the Prada show during Milan Fashion Week Spring 2019 in Milan, Italy, September 20, 2018. REUTERS/Stefano Rellandini

 

Milan Fashion Week Spring 2019
Guests are seen in the audience before the Prada show during Milan Fashion Week Spring 2019 in Milan, Italy, September 20, 2018. REUTERS/Stefano Rellandini

 

Milan Fashion Week Spring 2019
A model presents a creation at the Prada show during Milan Fashion Week Spring 2019 in Milan, Italy, September 20, 2018. REUTERS/Stefano Rellandini

 

 

Keep reading (more images ahead) …

Advertisements
1
2