Google intends to block ads by default and disrupt the web ecosystem.
With the recent rise of pop-ups, pop-unders, interstitials, auto-playing video ads, some with a countdown and some without, such annoying behavior on the internet has raised the interest of media users and providers alike. Most directly from the most powerful media companies like Google and Facebook, it’s no wonder criticism is coming from all directions.
Frustrated Internet users don’t want interruptions and are tired of all the popups; however, companies rely on the bulk of advertising to generate revenue and business. But content quality has dropped immensely which directly causes more blocking, thus the rise of ad blockers.
Now that Google is launching their new ad blocking plans, the argument continues why?… Yes, you’ve guessed it, money and power. As a result, everyone wants to know how much more Google can benefit from these new regulations.
Google intends to create an ad blocker that will be turned on by default.
A publishing partner, The Coalition for Better Ads, will set and meet specific standards. Thus the subpar material will be filtered, and the threshold for inappropriate ads that keep interfering with users will diminish.
Alphabet Inc., is the conglomerate who took over Google in 2015. CEO, Larry Page, is to motivated to recreate a more responsible, clean and transparent company. Furthermore, his goal is also to increase the related but unrelated companies associated with Google.
Facebook and Google, of course, have a monopoly in the market because of their dominance on the web, but others want the opportunity to sell their wares too. The new default ad blocker will further limit publishers and media companies from a presence on the internet as well as income.
Control is what everyone is fighting about.
Ultimately, is it really the intention of Google to clean up the internet? Does Google want to make it even more user-friendly? Encourage the web ecosystem so everyone can have a fair chance to participate? Or on the other hand, is it a scam with which to gain more control than the almost 60% Google retains at the moment.
A not for profit parent company owns Firefox. Microsoft owns Internet Explorer. Neither or them have the market in advertising; however, they also have some built in ad blockers. In the long run, the increasing dominance Facebook and Google dictate will further their stronghold on internet traffic.
Exasperated web users find the endless loop of businesses posting ads to make money, ad blockers being sold to make money, the reliance on the “micro-moments” to utilize services while simultaneously keeping garbage off their computers, is a tough balance indeed.
In the end, both good and evil exist. Additionally, the pure intention of keeping traffic clear and disturbance from ads is good. Furthermore, Google’s overt intention to keep its stronghold on the web marketplace is bad. They will probably determine the audiences as well which will also dictate which ads are suitable for which sites, not just which are inappropriate altogether.