Swedish clothing company KA Design made a major faux pas when they tried to reclaim the horrific swastika symbol for their new range of T-shirts, jumpers, and hoodies.
Netizens released a fierce backlash against the ignorant Swedish designers who claimed that they could rebrand the swastika as a symbol of “love and peace.” Shockingly, the KA Design Facebook page still is promoting the video for the clothing range. However, the sales through the company Teespring have been taken down.
Most absurdly, the design company didn’t understand the backlash. They responded to the widespread shocked reactions with what appeared to be confusion and even became defensive. Understandably, this has left the media and public wondering if they were merely naive, or in fact more sinister.
The KA design video about the vile design claims: “The swastika is 5,000 years old. It’s a symbol of peace. It is a symbol of love; it’s a symbol of life. But one day, Nazism. They took the swastika, rotated it by 45 degrees, and turned it into Fear, and turned it into War, and turned it into Racism and turned it into Power. They stigmatized the swastika forever.” and “They limited our freedom.”
YOUTUBE Video (KA design):
Ignorant or sinister?
In response to public outcry, the company’s response contained comments such as “our campaign seems to have brought up the worst in people,” “we didn’t expect so much hate from people,” and “we forgive everyone.” Clearly, the company either doesn’t understand the offensive ramifications of using the symbol, or they do understand and are trying to reclaim the symbol in order to forget the horror of recent history.
If we give the company the benefit of the doubt, we clearly must judge them as lacking an ounce of intelligence or professionalism. Judging from comments on Twitter, Facebook, and the mainstream media, many have no tolerance for such naivety. This ill-thought out campaign could destroy KA design regardless.
According to the video, still available to view on their Facebook page on Tuesday 15 August, KA design foolishly claims that they want to convert the swastika into a symbol of peace. While the video, initially uploaded on 12 July, does reference the horrors of the Nazis and the Holocaust, it also seems to suggest that those horrors should be forgotten. Intelligent people understand that failing to perpetually recall such horrors is the most optimal way to have similar horrors repeated.
You will find more statistics at Statista
“We want to explore boundaries, and push them forward” – KA Design
Ratings for the company’s Facebook page plummetted. Users filled the page with comments that expressed their shock and horror at the actions of KA Design. Jared J. H. Catapano left a comment “Rebrand the swastika? Seriously? You all have completely missed the mark and entered into a world of bizarre rationalities about a symbol of hate. I hope this business tanks.. and soon.”
The ADL took to Twitter and stated “This is an offensive use of Nazi imagery. Fashion can’t reclaim this symbol from hate.” Indeed, KA Design used a symbol that racists still use for hate, even in the present day. Simply placing it in a rainbow can never erase the symbolism attached to this ancient Sanskrit design. A horrific symbolism that is like a terminal disease from which it can never recover.