Hamleys Sees ‘Imperfectionism’ Trend in Toys This Christmas

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Gracie Giles, aged 8, plays with a Fuggler at the launch of Hamleys top Christmas toys in London
Gracie Giles, aged 8, plays with a Fuggler at the launch of Hamleys top Christmas toys in London, Britain, September 26, 2018. REUTERS/Peter Nicholl
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LONDON (Reuters)

A robot bumping into things and a quirky creature with pointy ears are expected to be among the top children’s gifts this Christmas, according to the world’s oldest toy store, Hamleys, which expects an “imperfectionism” trend to drive sales

The London toy shop, which was founded in 1760, unveiled its “12 toys of Christmas” list on Wednesday, which includes the pointy-eared and noise-making “Crate Creatures”, the “Boxer Robot” which is described as “needy and fallible” as well as a cheater’s version of the popular board game Monopoly.

 

Aston Robertson-Jeyes, aged 3, plays with Unice Unicorn, at the launch of Hamleys top Christmas toys launch in London
Aston Robertson-Jeyes, aged 3, plays with Unice Unicorn, at the launch of Hamleys top Christmas toys launch in London, Britain, September 26, 2018. REUTERS/Peter Nicholls

 

“We have cute and cuddly toys but there’s definitely this whole world of ‘sometimes life isn’t quite so perfect’ and actually it’s quite nice to see some of these toys that are slightly different,” Victoria Kay, head buyer at Hamleys, told Reuters.

Dolls, cuddly toys including a Paddington Bear and a Lego Hogwarts Express train from the “Harry Potter” book and film series are also on the list.

 

Ted Wadsworth-Hill, aged 8, plays with a Lego Harry Potter Hogwarts Express train, at the launch of Hamleys top Christmas toys in London
Ted Wadsworth-Hill, aged 8, plays with a Lego Harry Potter Hogwarts Express train, at the launch of Hamleys top Christmas toys in London, Britain, September 26, 2018. REUTERS/Peter Nicholls

 

With three months until Christmas, London’s retailers are already preparing for the important holiday shopping season. Department store Selfridges launched its Christmas shop in August.

 

(Reporting by Holta Celmeta; writing by Marie-Louise Gumuchian; editing by Jason Neely)

 

 

Aston Robertson-Jeyes, aged 3 and her brother Tristan, aged 7, play with some of Hamleys top toys for Christmas at a launch at their store in London
Aston Robertson-Jeyes, aged 3 and her brother Tristan, aged 7, play with some of Hamleys top toys for Christmas at a launch at their store in London, Britain, September 26, 2018. REUTERS/Peter Nicholls

 

Tristan Robertson-Eyes plays with Elasti Plasti at the launch of Hamleys top Christmas toys, in London
Tristan Robertson-Eyes, aged 7, plays with Elasti Plasti at the launch of Hamleys top Christmas toys, in London, Britain, September 26, 2018. REUTERS/Peter Nicholls

 

Aston Robertson-Jeyes, aged 3, plays with Unice Unicorn, at the launch of Hamleys top Christmas toys launch in London
Aston Robertson-Jeyes, aged 3, plays with Unice Unicorn, at the launch of Hamleys top Christmas toys launch in London, Britain, September 26, 2018. REUTERS/Peter Nicholls

 

Ted Wadsworth-Hill, aged 8, plays with a Lego Harry Potter Hogwarts Express train, at the launch of Hamleys top Christmas toys in London
Ted Wadsworth-Hill, aged 8, plays with a Lego Harry Potter Hogwarts Express train, at the launch of Hamleys top Christmas toys in London, Britain, September 26, 2018. REUTERS/Peter Nicholls

 

Aston Robertson-Jeyes, 3, plays with Unice Unicorn, at the launch of Hamleys top Christmas toys launch in London
Aston Robertson-Jeyes, 3, plays with Unice Unicorn, at the launch of Hamleys top Christmas toys launch in London, Britain, September 26, 2018. REUTERS/Peter Nicholls