Fancy A Margherita? Robot Serves Up Pizzas in France

140
SHARE
A pizzaiolo robot prepares a pizza before the customer’s eyes at the showroom of French food startup EKIM in Montevrain near Paris
A pizzaiolo robot prepares a pizza before the customer’s eyes at the showroom of French food startup EKIM in Montevrain near Paris, France, June 26, 2018. Picture taken June 26, 2018. REUTERS/Philippe Wojazer
Advertisement

PARIS (Reuters)

For many people, the smell of a pizza fresh from the oven and lovingly crafted is a culinary delight that’s hard to beat. But now that hand-crafted pizza has a rival: pizza made by robot

French start-up Ekim wants to change and speed up the way pizza is made and served using a pizzaiolo robot the company hopes to soon install in an autonomous 24/7 restaurant.

The robot’s gestures have been programmed to match those of real-life pizzaiolos, or pizza-makers, and with three arms it can make several pizzas at the same time.

 

Philippe Goldman, CEO of French food startup EKIM, poses next to a screen to order pizza and a pizzaiolo robot which prepares and cooks before the customer’s eyes at their showroom in Montevrain near Paris
Philippe Goldman, CEO of French food startup EKIM, poses next to a screen used to order pizza and a pizzaiolo robot which prepares and cooks the item before the customer’s eyes at their showroom in Montevrain near Paris, France, June 26, 2018. Picture taken June 26, 2018. REUTERS/Philippe Wojazer

 

“We are not faster than a pizzaiolo as we make a pizza in 4 minutes and 30 seconds because the pizzas are made on demand in front of the customer, we take time to cook them well, to put the ingredients,” Ekim Chief Executive Philippe Goldman said.

“But the robot has three arms, can co-ordinate tasks and make several pizzas at once. So yes, making a pizza takes 4 minutes 30 seconds but we deliver one pizza every 30 seconds, which allows us to deliver 120 pizzas an hour when a pizzaiolo can only make 40 pizzas an hour.”

 

A pizzaiolo robot prepares a pizza before the customer’s eyes at the showroom of French food startup EKIM in Montevrain near Paris
A pizzaiolo robot prepares a pizza before the customer’s eyes at the showroom of French food startup EKIM in Montevrain near Paris, France, June 26, 2018. Picture taken June 26, 2018. REUTERS/Philippe Wojazer

 

The idea comes from two Ekim engineers from when they were students after they grew tired of eating low-quality fast food, the only meals they could afford at the time.

The robot is currently in a showroom outside Paris while Ekim searches for a location to start a pizza-making service, using produce from France and Italy.

 

A pizzaiolo robot prepares a pizza before the customer’s eyes at the showroom of French food startup EKIM in Montevrain near Paris
A pizzaiolo robot places a cooked pizza into its box before the customer’s eyes at the showroom of French food startup EKIM in Montevrain near Paris, France, June 26, 2018. Picture taken June 26, 2018. REUTERS/Philippe Wojazer

 

Like with a vending machine, the concept would allow customers to order a freshly-made pizza at any time. Using an automated screen, they can chose from an array of pizzas, including the traditional Margherita and richer four cheese.

“People nowadays have less and less available time to eat, they hardly have 30 minutes to have lunch. Therefore, they have to chose between time and food quality. What we’re doing is providing both,” Goldman said.

 

 

Other restaurants around the world have used food automation to serve up meals, and one in California sees humans and robots making pizzas together.

But for some, a pizza can only be made by human hands.

“A human being is faster, he can tell if the dough is good or not,” Naples-born pizzaiolo Vittorio Monti said as he served up pizzas in a Paris restaurant. “If there are any problems, the robot can’t tell, but the pizzaiolo yes.”

 

(Reporting By Celia Mebroukine; Writing by Marie-Louise Gumuchian; Editing by Matthew Mpoke Bigg)

 

A visitor wathes as a pizzaiolo robot prepares a pizza at the showroom of French food startup EKIM in Montevrain near Paris
A visitor watches as a pizzaiolo robot prepares a pizza at the showroom of French food startup EKIM in Montevrain near Paris, France, June 26, 2018. Picture taken June 26, 2018. REUTERS/Philippe Wojazer

 

Philippe Goldman, CEO of French food startup EKIM, demonstrates how to order pizza next to a pizzaiolo robot that prepares and cooks the order before the customer’s eyes at their showroom in Montevrain near Paris
Philippe Goldman, CEO of French food startup EKIM, how to order pizza using a touch screen next to a pizzaiolo robot that prepares and cooks the pizza before the customer’s eyes at their showroom in Montevrain near Paris, France, June 26, 2018. Picture taken June 26, 2018. REUTERS/Philippe Wojazer

 

A pizzaiolo robot prepares a pizza before the customer’s eyes at the showroom of French food startup EKIM in Montevrain near Paris
A pizzaiolo robot prepares a pizza before the customer’s eyes at the showroom of French food startup EKIM in Montevrain near Paris, France, June 26, 2018. Picture taken June 26, 2018. REUTERS/Philippe Wojazer
Advertisements